Search engine optimization (SEO) is extremely important for websites, as it helps them rank their website and its content better in search results. However, no matter how well-written your blog or article might be, it won’t generate your desired amount of web traffic if it isn’t visible to your target audience. Therefore, having a proper strategy while writing SEO content is extremely important for better viewership and traffic.
If you are unable to improve the rankings of your content, this post is important for you. Here are ten tips and tricks to generate better results through SEO content writing:
Number 1: Brainstorm
Before writing SEO or any other content, you should have a clear idea of what you want to write and what points to cover. You can’t have a wayward approach. If the topic is new or there are many sub-topics for you to discuss, grab a piece of paper and brainstorm about your topic first. Write all the sub-topics that come into your mind regarding the subject of your SEO content. If your content is argumentative or persuasive, write down supporting points or arguments.
Here, you can also mention some facts that will back your point of view. Research your topic as much as you can in this step. To ensure the accuracy and authenticity of your content, always use as many relevant sources as you can.
Number 2: Determine Your Target Audience
One main purpose of SEO is to make your product/service or website visible to your target audience. If you are MAKING your content visible to a certain group of people, you should also make sure you write your content in such a way that your target audience can relate to it. Therefore, determine the audience or niche you’re focusing on and write accordingly. Have a very precise approach and don’t discuss things people aren’t interested in. You have to hook your viewers enough so they’d visit your website.
Number 3: Write a Catchy Introductory Paragraph
It’s important to grab the attention of your audience as soon as they open your blog, article, or whichever type of content you’ve posted on your website. Therefore, write an engaging introductory paragraph. To get your audience’s attention instantly, you can use interesting facts, humorous statements, or thought-provoking rhetoric questions. No one likes to read an introductory paragraph that doesn’t pack a punch. No matter how interesting the remainder of your website’s content is, many won’t proceed and will start exploring other search results. Don’t let your audience slip. Make your intro rock!
Number 4: Add SEO Friendly and Impactful Headings
Good headings are essential for better search rankings. No matter how interesting your content is, it’s the headlines that make viewers click your website’s link. Therefore, you have to write such an amazing headline and headings that your viewers feel as if they must click on your link.
Once you start getting your target traffic to your website, you’ll have to keep them hooked with your content. Also, make sure you add your focus keyword in your main heading, as it improves search engine rankings further. You should also add your focus keyword in your meta-description and make it interesting as well.
Number 5: Answer Questions Precisely To Earn Google Snippets
Whenever you search a question on Google, you’ll see a highly ranked answer with snippets from the website itself. This website will generate the most traffic as it directly answers the searchers’ questions. They won’t look for answers in other search results if the first one is doing the job. You have to get your website to that position to attract the highest share of web traffic. You have to answer questions directly and precisely in your content, using high-impact keywords. When you use the keywords mentioned in a searcher’s question, your answer will pop up in the search results, with snippets of your website.
Number 6: Don’t Make Your Content Look Robotic
Many SEO writers senselessly fit keywords multiple times in their content to achieve better search rankings. By doing this, they may even manage to rank their website well in search results, but when viewers see robotic content all over your website, they revert.
Your content should be structured to attract people, not machines. Robots haven’t taken over humanity yet! This is the reason why many mainstream writers don’t like working with SEO keywords, as it ruins the quality of content. Well, keywords can only ruin your content’s quality if you let them. You’ll have to use your head and add keywords intelligently in your website’s content.
Number 7: Add Alt Text in Every Picture Posted on Your Website
No matter where you post images in your content, never forget to write alt text for them. These days, images provide a lot of descriptive information that Google users can glean from their search results. For example, when you are searching for a man flowering his cactus plant, Google will display different images defining the scenario you’re looking for. The alt text describes what’s happening in the photo and why it is part of your website’s content. In other words, alt text helps viewers understand the context of the images used in your blog, article, or web content.
Number 8: Research for High-Ranking Keywords
To write SEO content, you should add high-ranking keywords. Now, if you don’t have these keywords beforehand, you should search for them. You can search for impactful keywords on various platforms. You can use keyword research tools like Google Keyword Planner and Ahrefs.
If you have a niche but are confused about what topic to cover, you should visit Google Trends. There, you will find trending ideas related to your niches, which can then help you determine an attractive topic for your own content. Once you have your keywords, try using them in your content as many times and as naturally as possible. Use the most significant one as your focus keyword.
Number 9: Add Links to Highly Ranked and Non-Competitor Websites
Adding outbound and inbound links can also drastically improve SEO rankings. It also provides your viewers with extra material to explore and make your content look well researched and well written. Of course, adding statistics and facts that support your argument is always a plus. However, they should be linked to high-authority websites as well.
Number 10: Write Longer Posts
Many SEO writing experts believe most viewers prefer shorter blogs instead of long-form content. However, it’s not always true. Pieces of content that are around 2100 to 2400 words long result in better SEO results. The more content you can add to your website, the more questions you’ll answer, and the more traffic you’ll generate! It’s the domino effect that boosts your website’s visibility dramatically.
SEO Copywriting is a skill many companies look for these days. Creative writing experts wordsmiths have a good command over SEO and help clients achieve high ranking to generate better web traffic. They also know how to add keywords to their blogs or articles to improve the write-up quality. They write with the aim to not only bring traffic to your website but also to make your viewers come back again. Have them write for you!