5 Ways the App Industry has Changed for a Mobile Game Development Company

Digital games are increasing in popularity all over the world and the industry has grown by 15% in the last year. From that figure 6% was attributed to mobile games. The major increase in earnings marks a new era for the consumer as well as the mobile game development company. There are a few changes introduced in 2021 that stuck and indicate new opportunities for growth.

We have summarized five of the most exciting trends which will be game-changers for everyone. These new technologies, approaches and demographics are full by statistics. Whether it is the introduction of 5G, games that topped the charts, advertising or an evolved gaming community, industry experts are excited. The future of mobile game development software is points in a new direction because of these five key factors.

Games for All Generations

No one could have guessed that grandparents would be spending quality time with their children’s children by playing video games. More than that, a grandmother may surpass her grandson in the number of hours spent on an app. The digital games have evolved like its players and they no longer require players to be hooked on to a console to monitor screen. A mobile game development company can come up with a portable version of any title.

Since mobile devices are always connected to the internet, users can play with others from around the world or even view someone’s progress in real-time. According to a study, before the lockdown period the average US citizen has fewer entertainment apps and subscriptions on their phones.

Lightning Mobile Game Development Company Speeds with 5G

Although people now need 5G internet more than ever with the constant lockdowns and working from home situation. However, instead of countries seeing a more robust rollout the expansion has slowed due to limited working hours and manpower. But the benefits offered to mobile game app development are undeniable and will manifest themselves in the form of lower latency rates. This means data can travel further in lesser time reducing any lag or delay in the live experience.

5G will also enable an increase in capacity and provide a richer multiplayer gaming environment. This can be due to the increase in streaming opportunities and the possibility of cloud gaming with players from around the world. Currently, the major networks in the U.S. have deployed their 5G services for 200 million of their subscribers each so there is still a long way to go.

More Social Gamers

Every city has its own gamer community and they interact with each other in different ways. Their behavior depends on their social media usage, community events and general public attitude for that city. The gaming environment, internet coverage and quality also differs from location to location. There is also a direct link of the number of gamers to the number of mobile game development companies in the area.

Despite the gamer’s region, there are many opportunities for them to connect with other members of the community. Most of the popular mobile games are multiplayer which gives people a chance to interact from players from around the world. The most common recent example is Among Us which took off during the lockdown period and encouraged people to join in with strangers. The game required teamwork which meant there was an opportunity for users to socialize. Games that give users the opportunity to interact are becoming more popular.

Longer In-App Adds

The last two years have made it almost impossible for consumers to buy from physical stores which have led brands to shift to newer advertising strategies. Among localized marketing and push notifications, mobile advertisements have emerged as a strong contender. They allow businesses to reach their customers and make an actual impact. The upwards trend in mobile game app development has made this a viable channel for marketing and the advertisements are smarter, playable and more engaging now.

The most popular in-app advertisement formats are full-screen pages that appear after players complete a level or accomplish a task. They cover the entire screen and users cannot help but read them. The other option preferred by a mobile game development company is reward videos. These are video advertisements which users can watch in exchange for points, coins or some other form of incentive.

Play or Watch

Physical sports are not the only option for spectators and the act of watching other players has caught on in the digital community. There are now live video streaming platforms like Twitch dedicated entirely to the activity. Their business model relies on audience and they are more focused on making the player’s live streams available to more watchers.

In the long run, a mobile game development company will be thinking about their games in terms of audiences. They will want to create a game that is as exciting to watch as it is to play.

In Conclusion

Although there is no way to predict future trends. These five changes are a promising indicator towards where the industry is going. Mobile game development software has evolved since they were first introduced and now users play to improve their ranking amongst friends, communities and global leaderboards. Mobile gaming will continue to grow in the next few years.

The evolution we have discussed in this article is just a preview of the path taken by mobile gaming. Some will stay, some will transform and others will be emerging to make way for something new. As the world, enters its third year of the pandemic, mobile usage and player habits will continue to change. Whether they will game more or find other forms of entertainment is anyone’s best guess but with games like Pokémon Go, players can do more.

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