According to a growing body of research, it has been proved that supporting a cause is very good for business. Research shows that consumers tend to react very positively to a brand that associates itself and supports charity or a cause. According to Cone communications. The study revealed that 91% of consumers believe that brands should do more than just making a profit. They should also address environmental as well as social concerns.
And based on those studies businesses are rapidly responding to these studies and researches. This is evident by the fact that 75% of businesses agree to have been participating in “cause marketing”. Which is nothing but a form of marketing as the name suggests. Where businesses take initiative to support any charity or cause and marketed to their consumers.
The former Prime Minister of the United Kingdom Winston Churchill once said “We make a living by what we get, but we make a life by what we give.” He was an inspirational statesman, writer, orator and leader who led Britain to victory in the Second World War.
So here are some ways in which Charitable Giving Helps Both Your Businesses.
Your community gets support:
When we partner with a local charity business helps in making a positive impact on the community in many ways. It can be anything from supporting an animal agency or a local hospital. There are thousands of people out there who need our help, because they are suffering at the hands of poverty and diseases but they have succumbed to a lack of resources.
Your business builds trust and loyalty:
Well, when we support a cause it helps us create a relationship with our customers and establishes trust and loyalty. If we observe, that is one of the major goals of any business to create a meaningful relationship with their consumers.
Your business can attract new customers:
When we support a cause it also helps us with getting new customers, as a big percentage of consumers are eager to associate themselves with a cause When we tell a consumer that we are committed to bringing about a positive change In the life of many. That can set us apart from others and land us new customers.
Your employees want to help:
To run a successful business and to support a cause, we need our employees to be there with us and support us. And when our employees know that we are supporting a cause they will be much more willing to support us by volunteering as well as giving generous donations.
All in all, it’s natural what we give comes back to us in many ways and forms, we cannot fathom. As when we give back to society it finds its way back to us in the manifold. For instance, we can look at Sam Mizrahi Toronto who is a real estate developer and an entrepreneur. Sam Mizrahi Toronto is also the force behind the growth of Mizrahi Developments who has been working on The One, a Toronto based supertall skyscraper currently under construction.