In the past decade, live streaming has become increasingly popular. A large part of this is due to the rise of platforms such as Twitch. Twitch is a live streaming platform that focuses on video games, but also includes streams for music, creative arts, and other topics. It has become one of the most popular streaming platforms with over 15 million daily active users. sources twitchverge
It’s no secret that the gaming industry is booming. With the release of new consoles and games comes a new wave of gamers. Some are looking for the next big hit, while others are just trying to find a way to relax after a long day. Whatever the reason, more and more people are turning to Twitch. sources twitchverge
Twitch is a live streaming platform that allows gamers to stream their gameplay for others to watch.
As technology advances, so too do the ways in which we consume entertainment. No longer are we limited to watching television on a screen in our living room- now we can watch shows and movies on our phones, tablets, and computers. This shift has had a major impact on the advertising industry, as companies scramble to figure out how to best reach consumers who are increasingly hard to reach.