Strategies to Increase Online Sales for Craft Business
A solid sales strategy plan lays the groundwork for a unified and effective sales team. Online Sale strategies and initiatives also keep salespeople happy and effective by aligning them on common goals and empowering them to accomplish their best work.
If you enjoy crafting crafts, jewelry, or embroidery, you may have desired you could share your creations with the rest of the world. Flea markets and boutiques are traditional sales outlets that can be effective for online sale products.
However, your crafts online sale gives you a wide range of presentation possibilities, from dedicated venues for handmade things like Etsy to online marketplaces like Amazon Handmade to social media and your website.
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Tips for Growing Your Craft Business’s Online Sales
Here are some pro tips that helps to grow your craft business:
- Offer Gift Wrap
- Expand Your Product Offering
- Post on Social Media
- Offer Free Shipping
- Consider Wholesale
- SEO and Blogging
Let’s dig deep into all of these:
1. Offer Gift Wrap:
Gift wrapping is a good method to boost online sales, and it can help in a variety of ways. Charge a small fee for gift wrapping, and your customers will be able to add it to their orders, raising the average value of your online sale. You can add gift wrapping to your Etsy listings, and there are Shopify apps that do the same thing.
Gift wrapping is a popular service that many consumers appreciate. Even if they don’t always utilize it, knowing that you’re a company that provides it makes them more likely to buy from you now and in the future.
2. Expand Your Product Offering:
Making a bunch of different things and seeing what “sticks” isn’t the only way to expand your product portfolio. Customers may feel confused or overwhelmed if you have too many things on your shelves.
And if you sell a variety of things in different “niches,” potential customers will have a hard time figuring out what you’re “known” for, and they’ll be less likely to think of you when they need something specific.
Consider things that might complement the ones you’re presently selling to wisely extend your product range. Find a way to make new things to fill in the off-season gap if what you make is more of a seasonal item.
If you’re a jewelry designer, complementary items could include earrings that match your characteristic necklace designs or a collection of bracelets that can be worn as a set.
3. Post on Social Media:
If you haven’t yet created a social media account for your company, now is the time to do so! For your internet business, social networking can be a terrific tool to generate traffic (and hopefully sales).
Sharing your new products, demonstrating how people are using what you make, and providing followers with a glimpse into your process can all help to establish trust and recognition. This can lead to increase sales.
You don’t have to post every day; just make a timetable that you can stick to. You don’t have to post everywhere, either. Choose one channel where you believe your Perfect Customer spends the most time and focus on that platform.
4. Offer Free Shipping:
I understand that free delivery is a contentious issue among the creative entrepreneur community. However, numerous studies demonstrate that providing free delivery boosts online sales, so it’s worth experimenting to see if this is true for your company.
Take the time to calculate your exact shipping costs and select how to apply them to each of your products. When shipping fees are added to item pricing, they can become prohibitively expensive, so set a minimum purchase amount that qualifies for free shipping.
5. Consider Wholesale:
Wholesale isn’t for everyone, but if you have a product that would sell well in small shops and boutiques, it’s something to think about.
However, before you consider wholesale, keep an eye on your pricing. If you did not factor in wholesale when pricing your products, then prices will not allow you to do so.
6. SEO and Blogging:
SEO stands for Search Engine Optimization, and it refers to the process of creating web pages that are optimized to be found on Google. There is a plethora of SEO knowledge available on the internet, but you may start with something easy like this introduction to SEO for small business owners.
A blog on your shop’s website can help with SEO and provide information that you can use and reuse across all social media platforms. Write articles about new items, your manufacturing process, and other parts of your company that you think your clients would be interested in.
If you want to boost your online sale, you should use strategies that your competitors haven’t even considered. To achieve so, you’ll have to put both tried-and-true and innovative methods to the test.
Whatever you try, be sure it’s based on the most up-to-date research and that you put it to the test. Keep it if it boosts your conversions. If it doesn’t, look for another technique to increase your site’s earnings.