Digital Marketing & SEO

Top 5 Digital Marketing Tools Everyone Must Know

Digital marketing is evolving and integrating with automation is the one of the trending digital marketing norms in 2022. Without the support of advanced technology and logical automation, marketing campaigns cannot be tracked, analysed or so much so be a success. Especially if you are interested in setting up an ecommerce store, you need to know platforms such as Amazon, Shopify and other such platforms to handle thousands of impressions together. In this article, we learn about the top 5 digital marketing tools that everyone must know, specifically if you want to become a digital marketer!

Why use Digital Marketing Tool?

Digital Marketing Tool is a powerful marketing tool that helps companies to reach their target audience.

Digital marketing tools are used for various purposes like managing social media accounts, generating the content, and running paid advertising campaigns.

These tools help in increasing the reach of the company and business by providing them with insights into customer behavior. When you want to get trained in digital marketing, you will have to learn the concepts along with a detailed understanding of all the tools attached with them for example Google Analytics for SEO, Hootsuite for Social Media Marketing, etc.

Digital Marketing Tools help in developing strategies that are more focused on customer engagement than on customer acquisition. It also helps in achieving higher conversion rates and lower cost per lead.

Top 5 Digital Marketing Tools Everyone Must Know


The digital marketing industry has grown exponentially in the past few years. It has become a necessity for businesses to have a strong digital presence and use various digital marketing tools to promote their products and services.

In this section, we will be discussing the top 5 digital marketing tools that are crucial for any business.

1) Google Analytics

The first tool on our list is Google Analytics. This powerful analytics tool allows you to track your website traffic, visitors, demographics, location, and more. It is indispensable for understanding your audience and which parts of your site are working well. It does this by tracking the way visitors interact with the site, and reporting the data to the owner of the site. Google Analytics is a great tool for understanding what content people are engaging with on your site, where they’re clicking, and what they’re doing while they’re on your site.

Google Analytics provides in-depth information about how users interact with your business’s digital marketing efforts. The data it provides can be used to make informed decisions about content strategy and marketing campaigns.

2) HubSpot

The second tool on our list is HubSpot CRM. CRM stands for Customer Relationship Management and it is an important tool to keep tabs on all of your customers’ information in one place.

HubSpot is a marketing and sales platform that integrates with many other applications. It is used by more than 100,000 companies around the world. HubSpot has a wide range of tools for managing marketing and sales initiatives.

3) Buffer

Buffer is a social media management platform that helps businesses to schedule social posts across Facebook, LinkedIn, Twitter, and Instagram.

It is a powerful tool for digital marketers because it helps them to save time and be more productive. It has many features that can help you with your marketing efforts.

The Buffer dashboard has an overview of all your scheduled posts and the number of impressions or clicks they have received. You can also see the engagement rate on each post which tells you how well it performed on social media.

4) Mailchimp

Mailchimp is a marketing automation platform that helps small businesses to grow. It has more than 12 million active users and sends more than 100 billion emails per month. It’s free until you reach 2,000 subscribers and 12,000 emails per month.

Mailchimp has three main features: automation, campaigns, and reports. Automations are the triggers for your campaigns (e.g., when someone subscribes to your mailing list). Campaigns are the messages you send out (e.g., an email newsletter). Reports are how you measure your success (e.g., how many people opened your email).

5) Canva

Canva is free graphic design software that makes it easy for anyone to create professional-looking graphics. It has been designed with everyone in mind, from the novice who is just starting out to the seasoned graphic designer.

It has a drag-and-drop interface so you can easily move and resize objects on your canvas. It also has templates, fonts, and image effects – all of which are free!

You can also share your designs with others or download them for later use.

How to Choose the Best Digital Marketing Platform for Your Needs

The digital marketing world is crowded and competitive. There are so many digital marketing tools, it can feel impossible to know where to start.

There are a few things to consider before you choose a platform for your business. Your budget, the size of your team, and what kind of content you’re creating will all play a role in which platform you choose.

What’s more, tools are constantly changing and evolving. Platforms like Hootsuite have been around for years while newer platforms like Buffer have been gaining momentum in recent years.

It’s important to keep up with the changes in the industry so that you know which platforms will work best for your company’s needs.


While there are scores of other digital marketing tools in the industry today, these five platforms are considered the oldest as well as the most successful globally. Hope that this article will help you in your marketing campaigns!

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.

A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.

Related Articles

Back to top button