If you are a brand selling products, you will know the importance of packaging. It has different roles to play. When you have designed custom printed boxes in the right way, they can allure the target audience towards them. The packaging material is also important and you need to choose something sturdy if you want the box to be strong.
The following gives you 6 facts that will help you know the influence of custom boxes:
Keep the merchandise secure
One main role of wholesale boxes is to keep the item safe. The boxes should made with sturdy material if this is to be achieved. When the product arrives in good condition to people, the brand gets a favorable image. You should choose a packaging material that will be perfect for the item. For example, if the product is a food one, you need to select something that does not have harmful chemicals in it which can spoil the food.
Some materials that are good and can package a range of products include cardboard, corrugated cardboard, Kraft. The boxes you will get with these materials will be sturdy. They will able to handle the pressures being put on them. Your product can reach people safely.
Show brand as eco-friendly
When you get environmentally-friendly boxes, they are able to show your business as one that cares about the environment. A good impression of the brand is given. It will be viewed as one that is professional and modern.
When custom printed cardboard box are recyclable, reusable, renewable, biodegradable, they will be better for the environment. A brand can limit its carbon footprint and help customers do this as well when the boxes are “green”. If the packaging done carelessly, it can end up polluting landfills and water bodies as well. This is not good for health. Environmentally-friendly customers who are a lot nowadays are demanding brands to have “green” packaging.
Can allure target audience
If you design custom boxes knowing who your customer audience is, the boxes can attract those people who want to buy the product. This helps a business as sales increase.
It is important to know who your customers are here. When you know their age, gender, geographical location, shopping habits, etc. you can make packaging that they will be drawn towards. You should find out what your consumers want from packaging.
For example, if the product you are selling is jewelry to ladies, the boxes can be elegant, sophisticated, chic. They will give the impression that the product is a special one. If the product is cereal for kids, you can focus on making the boxes bright and colorful. They can also have pictures of popular cartoon characters printed on them.
Help customers know what the product is
Wholesale packaging supplies can let customers know about what you are selling. You can educate them about the product. This will help them know whether they want to get it. People must know what is being sold.
It depends on what your product is, research on what should be added to the box. When too much information is included, the packaging looks bad and is confusing.
If you are selling cereal, you can tell what flavor it is, its ingredients and nutritional information, manufacturing and expiry date, how to store, weight, warnings, etc. A brand selling lipstick can tell what color the product is, its ingredients, when to use by, warnings, how to store it, etc.
The information that you add to custom printed boxes must be able to read easily. It should be simple to understand as well. The font size must be chosen carefully. Select a color that will not get blurred in the background color.
Market and advertise the product
Attractive custom boxes will stand out and allure people towards them. When they noticed, shoppers can consider the details stated on them.
You can include points about why your merchandise is special. The details will encourage people to want to try out the product rather than get the simple one from the competition. Make sure that you are honest in whatever you include in the box.
For example, if you are selling cereal that has a special ingredient that is good if consumed, you can let people know about this. It is a good idea to provide scientific proof as it will make the point stronger. Sometimes brands have deals and discounts. These can also included in the box as they make shoppers think that there is a benefit in getting the product.
Increase brand awareness
All businesses want to established and seen as popular ones. You need to be able to increase brand awareness so that the business can seen as a professional one.
Design a brand logo that should memorable and noticeable. This logo must printed on wholesale boxes of all your products. With the help of the logo, consumers will know which items are from your business.
It must easy for people to get a hold of your brand whenever they need to. You can state the contact details of the business on the box. This will be the physical address, phone number, email address, social media links, website.
Custom printed boxes are very important as you can see from above. However, you should know how to properly design them so that they appeal to those customers who you are targeting. The size and shape of packaging are important as well. A large box can make the product move around and damaged. You need to create strong boxes that will able to remain sturdy. Attractively design the packaging.