Over the years, like everything else, technology has changed the marketing world as well. Brands across the globe are now more interested in marketing techniques. Which allow them to have a much higher reach than before. Now, this is where digital marketing comes into the picture.
What is Digital Marketing?
Before moving onto the advantages of digital marketing, you first need to clear your concepts about this particular way of marketing. Now, as you already know, that the world has dived nose first into the digital technology. Much so that the whole world now calls this age as the digital age. This is the age where people are more into using digital media rather than physically going out and meeting people. According to many experts, people now prefer to meet and interact with people online through digital platforms. Such as social media rather than meeting them face to face. This is surprisingly so true that now even brands and marketing experts are suing digital means to engage their target audiences in a much more effective manner.
What exactly is digital marketing and how is it different from the marketing techniques or approach. Which was used before? See, to put it into simple words, digital marketing is all the marketing activity. Which you see and hear on digital platforms. Now, with digital marketing, brands can have a much higher reach than they ever had before. Think about it, with a 6 billion market and making your brand visible online for the world. Brands can easily convey their messages to people across the globe in the most cost efficient manner.
Digital marketing is a very broad term, it includes both, active and passive marketing approaches.
Active Marketing
Active marketing approach includes direct marketing advertising and persuasive techniques. where brands are actively motivating their target audiences to buy or purchase the products. Most ads, which you normally come across, the promotions and discounts. Which you see online and everything, which has a direct link in influencing the buying behavior of the target audiences comes under active marketing.
Now, active marketing techniques use social media, online advertisements, pay per click, email marketing and much more. Each of these tools, and more, are created in such a manner that allows brands to actively pursue their customers and plant the seed of demand in them. Most active marketing techniques are designed to create demand by creating awareness and attracting the target audiences towards products.
Passive Marketing
Now, passive marketing is a completely different ball game. Passive marketing targets people, who already are in need of your product. For example, you are running a brand, which produces a protein shake, which helps in gaining muscle mass. Now, all the people, who are working out and want to gain muscle mass are already looking for such products. So, what you will do in passive marketing is that you will provide your target audiences with different tips and tricks, which will help them in working out and maintain a healthy life style. You will focus on providing them with information, which they can use to help themselves and bring better results for their hard work.
This is an indirect approach for marketing and help brands to channel all the existing demand towards your way. In passive marketing, you do not directly promote your products but instead you focus on providing your target audience with reliable and helpful information and solve their problems. The example of passive marketing can be taken from Wiki pages or articles. Blogs and articles on the internet can also be taken as an example as well.
Did you know that there are countless brands, around the world, which are hiring a professional Wikipedia Page creator just so that they can create wikis, which can provide their target audiences with reliable information about their businesses and products? Did you know that these wikis are a very effective way for brands to create awareness and keep their target audiences engaged?
Benefits of Digital Marketing
Cost Efficient
When you talk about digital media and the marketing done over it then you will be surprised to know that the reason digital marketing is being used and preferred by most brands across the globe is because it is one of the most cost efficient ways of reach out and engaging target audiences. Whether it is active marketing and online ads or it is a passive approach with blogs and articles online. The cost to create and engage target audiences through this particular method is extremely low as compared to the traditional means of marketing.
Higher Reach
This world has billions of people living in it. If you assume that only half the population has access to a computer, laptop or a smartphone. Even then that makes the reach of digital marketing far greater than the traditional marketing tools. Which were being used previously. Now, it is not exactly the high reach but it is also the time you save in reaching this high volume of people across the globe through these digital channels. Furthermore, the cost aspect is also quite low too.
Higher Audience Engagement
With digital marketing, you can use extremely creative means of getting in touch with your target audiences. Such as animated videos, conversational style blogs and informal articles. Now, with this approach , you can easily engage your target audiences in a much better way and create a stronger relationship with your target audiences.
